Welcome to Forever.
Holy crap that was awesome. This embodies pretty much everything you’d want out of what the Cup means. Forever. Win it, kiss it, get your name engraved on it. The NHL straight-up kills the commercials and slogans game. Because It’s the Cup and those reversal of time commercial still have me going, but this might take the cake. The Cup Finals are here, let’s go.
[Cover Photo Thanks to CBS Sports]