Uhhhhhhhhhhh, what? The Cubs introduced their first ever mascot today. Everyone, this is Clark the Cub.

…Why?

According to the Cubs’ website:

The new mascot was created as a response to survey feedback and fan interviews, the team said in a statement. People wanted more Cubs-related family-friendly entertainment at Wrigley Field, and Clark will interact in the community, engage with young fans, and be respectful of the game. Clark is named after Clark and Addison, the intersection where Wrigley Field is located.

The Cubs say Clark will be a champion for Cubs Charities’ mission of targeting improvements in health and wellness, fitness and education for children, and families at risk. Young fans will see the mascot at schools during Cubs Caravan or “Cubs on the Move” fitness program visits; hospital appearances; and other family-focused events, such as the upcoming Cubs Convention.

The Cubs say the mascot will not be on top of the dugout between innings, tossing T-shirts or hot dogs into the stands, and it won’t disrupt the game. Instead, Clark will greet fans as they enter Wrigley Field, and also stop by the ballpark’s “First Timers Booth” to welcome new guests. On family Sundays, the mascot will help kids run the bases after the game.

Most of the time, Clark will welcome fans to his own clubhouse at Wrigley Field, where families can visit. Fans also will be able to interact with Clark on Twitter and Facebook.

Still, why? Believe me, I love the Phanatic and nobody knows what he is but this is just ridiculous. More ridiculous than when the Sixers tried to find a new mascot. Remember these guys?

Yes, that is Ben Franklin on the left.

The most frustrating thing may be Clark’s first Tweet:

Wow. Just, wow.

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